{"id":35,"date":"2024-10-14T14:45:55","date_gmt":"2024-10-14T12:45:55","guid":{"rendered":"https:\/\/commerce-equitable-bretagne.fr\/?page_id=35"},"modified":"2025-12-09T19:52:48","modified_gmt":"2025-12-09T18:52:48","slug":"le-commerce-equitable","status":"publish","type":"page","link":"https:\/\/commerce-equitable-bretagne.fr\/index.php\/le-commerce-equitable\/","title":{"rendered":"LE COMMERCE EQUITABLE"},"content":{"rendered":"<p>Le commerce \u00e9quitable repose sur plusieurs principes cl\u00e9s, parmi lesquels :<br \/><br \/><strong>1. Prix juste pour les producteurs :<\/strong>\u00a0 Ils re\u00e7oivent un prix stable et r\u00e9mun\u00e9rateur pour leurs produits, m\u00eame si les prix du march\u00e9 fluctuent. Ce prix vise \u00e0 couvrir les co\u00fbts de production et \u00e0 leur assurer un revenu d\u00e9cent.<br \/><strong>2. Conditions de travail d\u00e9centes :<\/strong> Les travailleurs\u00a0 b\u00e9n\u00e9ficient de conditions de travail s\u00e9curis\u00e9es et saines, ainsi que du respect des droits fondamentaux (pas de travail forc\u00e9 ou de travail des enfants).<br \/><strong>3. Engagement de long terme :<\/strong> Les acheteurs s\u2019engagent souvent par contrat \u00e0 travailler avec les m\u00eames producteurs sur une longue dur\u00e9e, ce qui leur offre une stabilit\u00e9 \u00e9conomique.<br \/><strong>4. Respect de l\u2019environnement :<\/strong> Le commerce \u00e9quitable encourage des pratiques agricoles durables qui respectent les \u00e9cosyst\u00e8mes et limitent l\u2019usage de produits chimiques nuisibles \u00e0 la sant\u00e9 humaine et \u00e0 l\u2019environnement.<br \/><strong>5. Soutien aux projets sociaux :<\/strong> Une partie des revenus peut \u00eatre r\u00e9investie dans des projets communautaires tels que la construction d\u2019\u00e9coles, d\u2019installations m\u00e9dicales, ou d\u2019infrastructures locales.<\/p>\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"394\" src=\"https:\/\/commerce-equitable-bretagne.fr\/wp-content\/uploads\/2024\/11\/P1010384.jpg\" alt=\"Cafe Acopio SanBenigno Perou 2011\" sizes=\"auto, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t<p>Le commerce \u00e9quitable est un mod\u00e8le de commerce qui vise \u00e0 \u00e9tablir des relations \u00e9conomiques plus justes entre les producteurs (souvent situ\u00e9s dans les pays en d\u00e9veloppement) et les consommateurs (souvent dans les pays d\u00e9velopp\u00e9s). Ce mouvement cherche \u00e0 corriger les d\u00e9s\u00e9quilibres du commerce mondial en offrant des conditions de travail et des prix plus \u00e9quitables aux producteurs et travailleurs locaux, en particulier pour des produits comme le caf\u00e9, le cacao, le th\u00e9, le coton, et bien d\u2019autres.<\/p>\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"394\" src=\"https:\/\/commerce-equitable-bretagne.fr\/wp-content\/uploads\/2024\/11\/Letrero-CAC-PERENE-La-Merced.jpg\" alt=\"Labels du commerce \u00e9quitable P\u00e9rou\" sizes=\"auto, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t<p><strong>Labels et certification<\/strong><\/p>\n<p>Pour garantir que les produits respectent ces normes, plusieurs labels de certification existent, le plus connu \u00e9tant Fairtrade (ou Max Havelaar). Ce label garantit aux consommateurs que les produits ont \u00e9t\u00e9 achet\u00e9s et vendus selon les crit\u00e8res du commerce \u00e9quitable.<\/p><p>Le recours \u00e0 un label pour toutes entreprises se r\u00e9clamant du commerce \u00e9quitable est&nbsp;obligatoire (disposition en vigueur \u00e0 compter du 1er janvier 2023)<\/p>\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"229\" src=\"https:\/\/commerce-equitable-bretagne.fr\/wp-content\/uploads\/2025\/12\/Capture-de\u0301cran-2025-12-09-a\u0300-19.48.55.png\" alt=\"\" sizes=\"auto, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t<p><strong>Impact et enjeux<\/strong><\/p>\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Le commerce \u00e9quitable contribue \u00e0 r\u00e9duire la pauvret\u00e9, \u00e0 am\u00e9liorer les conditions de vie et \u00e0 donner aux producteurs les moyens de prendre des d\u00e9cisions pour leurs communaut\u00e9s.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Cependant, le commerce \u00e9quitable reste un petit segment du march\u00e9 mondial, et des d\u00e9fis existent pour \u00e9largir son impact, notamment en termes de sensibilisation des consommateurs et de co\u00fbts associ\u00e9s aux certifications pour les producteurs.<\/p><p>En achetant des produits issus du commerce \u00e9quitable, les consommateurs soutiennent donc une d\u00e9marche \u00e9conomique et sociale visant \u00e0 cr\u00e9er un commerce plus juste et durable.<\/p>\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"600\" src=\"https:\/\/commerce-equitable-bretagne.fr\/wp-content\/uploads\/2024\/11\/torrefaction-P1000161.jpg\" alt=\"\" sizes=\"auto, 100vw\" \/>","protected":false},"excerpt":{"rendered":"<p>Le commerce \u00e9quitable repose sur plusieurs principes cl\u00e9s, parmi lesquels : 1. Prix juste pour les producteurs :\u00a0 Ils re\u00e7oivent un prix stable et r\u00e9mun\u00e9rateur pour leurs produits, m\u00eame si les prix du march\u00e9 fluctuent. Ce prix vise \u00e0 couvrir les co\u00fbts de production et \u00e0 leur assurer un revenu d\u00e9cent.2. Conditions de travail d\u00e9centes &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/commerce-equitable-bretagne.fr\/index.php\/le-commerce-equitable\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo;&nbsp;LE COMMERCE EQUITABLE&nbsp;&raquo;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-35","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LE COMMERCE EQUITABLE - Commerce \u00c9quitable Bretagne<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/commerce-equitable-bretagne.fr\/index.php\/le-commerce-equitable\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LE COMMERCE EQUITABLE - Commerce \u00c9quitable Bretagne\" \/>\n<meta property=\"og:description\" content=\"Le commerce \u00e9quitable repose sur plusieurs principes cl\u00e9s, parmi lesquels : 1. Prix juste pour les producteurs :\u00a0 Ils re\u00e7oivent un prix stable et r\u00e9mun\u00e9rateur pour leurs produits, m\u00eame si les prix du march\u00e9 fluctuent. Ce prix vise \u00e0 couvrir les co\u00fbts de production et \u00e0 leur assurer un revenu d\u00e9cent.2. Conditions de travail d\u00e9centes &hellip; Continuer la lecture de &laquo;&nbsp;LE COMMERCE EQUITABLE&nbsp;&raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/commerce-equitable-bretagne.fr\/index.php\/le-commerce-equitable\/\" \/>\n<meta property=\"og:site_name\" content=\"Commerce \u00c9quitable Bretagne\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-09T18:52:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/commerce-equitable-bretagne.fr\/wp-content\/uploads\/2024\/11\/P1010384.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/commerce-equitable-bretagne.fr\/index.php\/le-commerce-equitable\/\",\"url\":\"https:\/\/commerce-equitable-bretagne.fr\/index.php\/le-commerce-equitable\/\",\"name\":\"LE COMMERCE EQUITABLE - Commerce \u00c9quitable Bretagne\",\"isPartOf\":{\"@id\":\"https:\/\/commerce-equitable-bretagne.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/commerce-equitable-bretagne.fr\/index.php\/le-commerce-equitable\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/commerce-equitable-bretagne.fr\/index.php\/le-commerce-equitable\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/commerce-equitable-bretagne.fr\/wp-content\/uploads\/2024\/11\/P1010384.jpg\",\"datePublished\":\"2024-10-14T12:45:55+00:00\",\"dateModified\":\"2025-12-09T18:52:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/commerce-equitable-bretagne.fr\/index.php\/le-commerce-equitable\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/commerce-equitable-bretagne.fr\/index.php\/le-commerce-equitable\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/commerce-equitable-bretagne.fr\/index.php\/le-commerce-equitable\/#primaryimage\",\"url\":\"https:\/\/commerce-equitable-bretagne.fr\/wp-content\/uploads\/2024\/11\/P1010384.jpg\",\"contentUrl\":\"https:\/\/commerce-equitable-bretagne.fr\/wp-content\/uploads\/2024\/11\/P1010384.jpg\",\"width\":1024,\"height\":768,\"caption\":\"Cafe Acopio SanBenigno Perou 2011\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/commerce-equitable-bretagne.fr\/index.php\/le-commerce-equitable\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/commerce-equitable-bretagne.fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LE COMMERCE EQUITABLE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/commerce-equitable-bretagne.fr\/#website\",\"url\":\"https:\/\/commerce-equitable-bretagne.fr\/\",\"name\":\"Commerce \u00c9quitable Bretagne\",\"description\":\"Pour un commerce plus juste\",\"publisher\":{\"@id\":\"https:\/\/commerce-equitable-bretagne.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/commerce-equitable-bretagne.fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/commerce-equitable-bretagne.fr\/#organization\",\"name\":\"Commerce \u00c9quitable Bretagne\",\"url\":\"https:\/\/commerce-equitable-bretagne.fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/commerce-equitable-bretagne.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/commerce-equitable-bretagne.fr\/wp-content\/uploads\/2025\/09\/3.png\",\"contentUrl\":\"https:\/\/commerce-equitable-bretagne.fr\/wp-content\/uploads\/2025\/09\/3.png\",\"width\":4724,\"height\":4724,\"caption\":\"Commerce \u00c9quitable Bretagne\"},\"image\":{\"@id\":\"https:\/\/commerce-equitable-bretagne.fr\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LE COMMERCE EQUITABLE - Commerce \u00c9quitable Bretagne","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/commerce-equitable-bretagne.fr\/index.php\/le-commerce-equitable\/","og_locale":"fr_FR","og_type":"article","og_title":"LE COMMERCE EQUITABLE - Commerce \u00c9quitable Bretagne","og_description":"Le commerce \u00e9quitable repose sur plusieurs principes cl\u00e9s, parmi lesquels : 1. Prix juste pour les producteurs :\u00a0 Ils re\u00e7oivent un prix stable et r\u00e9mun\u00e9rateur pour leurs produits, m\u00eame si les prix du march\u00e9 fluctuent. Ce prix vise \u00e0 couvrir les co\u00fbts de production et \u00e0 leur assurer un revenu d\u00e9cent.2. Conditions de travail d\u00e9centes &hellip; Continuer la lecture de &laquo;&nbsp;LE COMMERCE EQUITABLE&nbsp;&raquo;","og_url":"https:\/\/commerce-equitable-bretagne.fr\/index.php\/le-commerce-equitable\/","og_site_name":"Commerce \u00c9quitable Bretagne","article_modified_time":"2025-12-09T18:52:48+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/commerce-equitable-bretagne.fr\/wp-content\/uploads\/2024\/11\/P1010384.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/commerce-equitable-bretagne.fr\/index.php\/le-commerce-equitable\/","url":"https:\/\/commerce-equitable-bretagne.fr\/index.php\/le-commerce-equitable\/","name":"LE COMMERCE EQUITABLE - Commerce \u00c9quitable Bretagne","isPartOf":{"@id":"https:\/\/commerce-equitable-bretagne.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/commerce-equitable-bretagne.fr\/index.php\/le-commerce-equitable\/#primaryimage"},"image":{"@id":"https:\/\/commerce-equitable-bretagne.fr\/index.php\/le-commerce-equitable\/#primaryimage"},"thumbnailUrl":"https:\/\/commerce-equitable-bretagne.fr\/wp-content\/uploads\/2024\/11\/P1010384.jpg","datePublished":"2024-10-14T12:45:55+00:00","dateModified":"2025-12-09T18:52:48+00:00","breadcrumb":{"@id":"https:\/\/commerce-equitable-bretagne.fr\/index.php\/le-commerce-equitable\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/commerce-equitable-bretagne.fr\/index.php\/le-commerce-equitable\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/commerce-equitable-bretagne.fr\/index.php\/le-commerce-equitable\/#primaryimage","url":"https:\/\/commerce-equitable-bretagne.fr\/wp-content\/uploads\/2024\/11\/P1010384.jpg","contentUrl":"https:\/\/commerce-equitable-bretagne.fr\/wp-content\/uploads\/2024\/11\/P1010384.jpg","width":1024,"height":768,"caption":"Cafe Acopio SanBenigno Perou 2011"},{"@type":"BreadcrumbList","@id":"https:\/\/commerce-equitable-bretagne.fr\/index.php\/le-commerce-equitable\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/commerce-equitable-bretagne.fr\/"},{"@type":"ListItem","position":2,"name":"LE COMMERCE EQUITABLE"}]},{"@type":"WebSite","@id":"https:\/\/commerce-equitable-bretagne.fr\/#website","url":"https:\/\/commerce-equitable-bretagne.fr\/","name":"Commerce \u00c9quitable Bretagne","description":"Pour un commerce plus juste","publisher":{"@id":"https:\/\/commerce-equitable-bretagne.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/commerce-equitable-bretagne.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/commerce-equitable-bretagne.fr\/#organization","name":"Commerce \u00c9quitable Bretagne","url":"https:\/\/commerce-equitable-bretagne.fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/commerce-equitable-bretagne.fr\/#\/schema\/logo\/image\/","url":"https:\/\/commerce-equitable-bretagne.fr\/wp-content\/uploads\/2025\/09\/3.png","contentUrl":"https:\/\/commerce-equitable-bretagne.fr\/wp-content\/uploads\/2025\/09\/3.png","width":4724,"height":4724,"caption":"Commerce \u00c9quitable Bretagne"},"image":{"@id":"https:\/\/commerce-equitable-bretagne.fr\/#\/schema\/logo\/image\/"}}]}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"twentyseventeen-featured-image":false,"twentyseventeen-thumbnail-avatar":false},"uagb_author_info":{"display_name":"Bernard Bruel","author_link":"https:\/\/commerce-equitable-bretagne.fr\/index.php\/author\/bernard\/"},"uagb_comment_info":0,"uagb_excerpt":"Le commerce \u00e9quitable repose sur plusieurs principes cl\u00e9s, parmi lesquels : 1. Prix juste pour les producteurs :\u00a0 Ils re\u00e7oivent un prix stable et r\u00e9mun\u00e9rateur pour leurs produits, m\u00eame si les prix du march\u00e9 fluctuent. Ce prix vise \u00e0 couvrir les co\u00fbts de production et \u00e0 leur assurer un revenu d\u00e9cent.2. Conditions de travail d\u00e9centes\u2026","_links":{"self":[{"href":"https:\/\/commerce-equitable-bretagne.fr\/index.php\/wp-json\/wp\/v2\/pages\/35","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commerce-equitable-bretagne.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/commerce-equitable-bretagne.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/commerce-equitable-bretagne.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/commerce-equitable-bretagne.fr\/index.php\/wp-json\/wp\/v2\/comments?post=35"}],"version-history":[{"count":17,"href":"https:\/\/commerce-equitable-bretagne.fr\/index.php\/wp-json\/wp\/v2\/pages\/35\/revisions"}],"predecessor-version":[{"id":164,"href":"https:\/\/commerce-equitable-bretagne.fr\/index.php\/wp-json\/wp\/v2\/pages\/35\/revisions\/164"}],"wp:attachment":[{"href":"https:\/\/commerce-equitable-bretagne.fr\/index.php\/wp-json\/wp\/v2\/media?parent=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}